WEBINAR REPLAY – Family Business Owners: Your Role During and After the COVID-19 Crisis

Eduardo Gentil
Fellow, Cambridge Institute for Family Enterprise; Senior Advisor and Partner, Cambridge Advisors to Family Enterprise
Maria Sinanis
Fellow, Cambridge Institute for Family Enterprise; Senior Advisor and Partner, Cambridge Advisors to Family Enterprise
This webinar originally took place live in April 2020.

Please visit our Virtual Services page for more information on upcoming webinars and digital resources.

During the Coronavirus pandemic, family business owners are taking action, in different ways, to mitigate the impact of the crisis on their businesses.

In this webinar, we discuss the role of family business owners during the Covid-19 crisis. We explore how the crisis requires owners to reprioritize business goals and allocation of resources in the immediate term.  We highlight key activities and decisions that owners are called upon to make for the survival and continuity of their businesses.

We then recommend an agenda to help owners plan for the future of their businesses, post-COVID. We explore what owners can learn from the crisis about themselves and about the strengths and vulnerabilities of their businesses going forward. We identify the forums and exercises that can help owners prepare for opportunities and challenges that lie ahead beyond the crisis.

This webinar is useful for:

  • Family ownership groups
  • Management (family or non-family) in the family company or family office
  • Board members (family or independent)
  • Family Council or other Governance members
  • Family members, including next-generation members, from enterprising families

 

The webinar is delivered in English.

Eduardo Gentil, Senior Advisor and Partner, Cambridge Family Enterprise Group
Fellow, Cambridge Institute for Family Enterprise; Senior Advisor and Partner, Cambridge Advisors to Family Enterprise

Eduardo Gentil is an advisor to multigenerational family enterprises on issues related to family and ownership governance; ownership strategies; shareholder agreements; establishing or strengthening boards of directors; financial planning for families, family offices, and businesses; succession planning; and next generation talent development. He is a frequent speaker and instructor on family enterprise best practices. Since 2000, he has led the São Paulo office of Cambridge Advisors to Family Enterprise, a global advisory firm serving business families, where he is Senior Partner.

Maria Sinanis, Senior Advisor and Partner, CFEG
Fellow, Cambridge Institute for Family Enterprise; Senior Advisor and Partner, Cambridge Advisors to Family Enterprise

Maria Sinanis advises multigenerational family-owned enterprises of diverse sizes, generations and industries throughout North America, Latin America and Africa. She assesses the performance of family enterprise systems; advises on best practices; designs and implements governance structures for the family, owners and business; facilitates governance meetings and leads families through governance and process issues; guides next generation family members to prepare them for future roles; and addresses family relationship challenges.