WEBINAR: Leading Digital Strategy in Your Family Enterprise

Dr. Pascale Michaud
Partner and Senior Advisor, Cambridge Advisors to Family Enterprise; Fellow, Cambridge Institute for Family Enterprise
Andrés Maldonado
Partner, Virtus Partners

Date: July 16, 2020

Delivered in ENGLISH: 10:00 – 11:00 am EDT

Delivered in SPANISH: 1:00 – 2:00 pm EDT

July 16, 2020

The webinar will be offered twice: once in English, and once in Spanish


ENGLISH: 10:00 – 11:00 am EDT:   REGISTER HERE (in English)

SPANISH: 1:00 – 2:00 pm EDT:       REGISTER HERE (in Spanish)


It is imperative for top leaders of the Family Enterprise to drive Digital Strategy.

This is vital whether you are leading the Board of Directors, Business Operations, Direct Investments, Portfolio Strategy, Philanthropy, the Family Office or other key areas of Value Creation in your Family Enterprise. As leaders, you need to understand how digital business models and tools are rapidly shaping industry dynamics and to guide internal capabilities development accordingly.

Digital is all about the evolution of customers’, clients’ and partnerships’ experiences powered by new technologies, tools, and better use of data. This will reshape all industries and competitive dynamics, and ways of forming partnerships. Additionally, Covid-19 has made possible changes in business models and investment approaches in 3 months that would otherwise have taken years, and enterprising families must be agile in adapting to this new reality.

These significant changes require family owners and leaders to be present and active in shaping a Digital Strategy and understand its ongoing impact on — and opportunities — for the family enterprise.

Join us on this webinar where we explore how owners and leaders in family enterprises can better understand and approach Digital.

Pascale Michaud, CFEG partner and portfolio strategist
Partner and Senior Advisor, Cambridge Advisors to Family Enterprise; Fellow, Cambridge Institute for Family Enterprise

Pascale Michaud is an advisor to family enterprises throughout the world on strategies and governance models for their successful continuity. She advises multigenerational family enterprises on issues of corporate growth, business strategy and governance, innovation management, digital preparedness, leadership transitions, next-generation development, family governance, and family and corporate philanthropy.

Andrés Maldonado

Andrés Maldonado, Partner, Virtus Partners
Partner, Virtus Partners

Mr. Maldonado advises family-owned conglomerates on achieving long-term sustainability of their family assets. Based in Bogotá, Colombia, he manages the Latin American advisory practice for Virtus Partners. His work is devoted to advising owners on their enterprise vision, total portfolio, governance, strategy, and organization. He has extensive experience assisting family business owners with upgrading their business organizations and governance systems, planning and executing leadership transitions between generations, and setting up investment companies and single family offices. He advises owners councils and boards on industry disruptions, innovation and digitalization strategies, and how to compete in today’s world. Mr. Maldonado has served as chairman and board member of several organizations and owners councils. He speaks at conferences on disruptive trends, business strategy, corporate governance, board leadership and multigenerational success. [email protected]