The thoughtful 2012 leadership transition at Grupo RBS—a Brazilian media conglomerate—from 60-year-old Nelson Sirotsky to his nephew, Eduardo Sirotsky Melzer, has been studied around the world. It is credited for its careful planning by both partners, its bold timing in favor of the incoming leader’s readiness, and its smooth execution, with an award-winning focus on professionalism and good governance.
Now it’s full speed ahead for the third generation Chairman and President to reinvent the future of Brazil’s second largest multimedia communications company. In 2014, RBS ranked with Google and Globo among Brazil’s top three internet companies in generating value for stakeholders. It was also awarded for innovation.
At its heart is the venture capital and private equity firm, e.Bricks Ventures, chaired and founded by Eduardo Sirotsky Melzer in 2012, to give growth-stage tech companies an edge over competitors struggling with inflation and high borrowing costs. In recent years, e.Bricks refocused on early stage investments, helping digital startups in Brazil and the U.S. to outpace competitors through faster execution and long-term partnering.
At Fundação Mauricio Sirotsky Sobrinho, named for Grupo RBS’ founder and Eduardo Sirotsky Melzer’s grandfather, the family continues its 35-year non-profit tradition of developing Brazilian children and teens. It also works with government agencies to raise awareness for numerous social issues including child protection, with the successful campaign Love is the Best Inheritance.