Adriana Cisneros has a knack for doing well while doing good. At 12 she was recovering undersea trash on SCUBA trips and recycling plastic bottles for cash. In her 20s, she created Cisneros Interactive, a digital advertising business, and went on to lead new opportunities for Cisneros Group as Director of Strategy.
Today, as CEO and Vice Chairman of Cisneros Group, the 37-year-old Venezuelan-American is transforming Cisneros Group from a Latin American television broadcaster and producer into a global media powerhouse—while still mentoring entrepreneurs at Endeavor and launching Endeavor Miami. Adriana Cisneros’ goal is to become one of the world’s leading providers of multiplatform, digital Spanish language programing. Expanding digital distribution and digital advertising through partnerships in Latin America is another. For 550 million Hispanic viewers in more than 100 countries, Cisneros is a trusted brand that Adriana Cisneros nurtures through strong CSR mandates for each division. It has earned her the respect of her peers; Variety named her one of New York’s 50 most influential entertainment executives. (Yep, she gets to vote on the Emmys.)
She divides her time between her leadership role at Cisneros and President of the Fundación Cisneros, a non-profit organization founded by her parents to improve education in Latin America. She founded and leads Fundación Tropicalia, where she launched the “Soy Niña, Soy Importante” or “I’m a Girl, I’m Important” summer camp to teach 9-12 year old girls how to make informed and important decisions for their lives.
What’s next? Tropicalia, a sustainable luxury resort development on the Bay of Samaná in the Dominican Republic, that will be anchored by a Four Seasons Resort, currently under design and scheduled to open in 2018.